Marketing & Social Media Management

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Course Content

M A r k e t i n g & S o c i a l M e d i a M A N A G E M E N T
  • Digital Marketing
  • Marketing Practice
  • Advertising
  • Public Relations
  • Behavioural Studies
  • Work Experience
  • Applied Economics
  • Communications
  • Accounting Manual and Computerised
  • Maths (elective)

Course Description

Marketing Executives and Social Media Managers play a vital role in today’s ever-changing business world. Online methods of promotion and advertising have become indispensable for businesses to thrive. In 2023, Ireland boasts 4.02 million social media users, encompassing 79.8 percent of the total population. Our course equips you with the latest business skills and marketing expertise to navigate social media platforms successfully in this AI-driven age. Digital Marketing graduates can begin on a salary of €35,000, while seasoned Marketing professionals can earn up to €90,000 annually.


Career Opportunities

Graduates progress to employment in various areas including:

Social Media Management for Business | Digital marketing Executive | Sales & Advertising
| eBusiness | Public Relations | Independent Marketing Consultancy| Market Research |
Entrepreneurship | Business Management | Marketing Agencies


95% of Marketing graduates have progressed to work/further study

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Progression to degrees

Graduates can progress to a variety of degree programmes including:

DkIT | Digital Marketing & Public Relations/ Business & Management/ Event Management | Level 7
DkIT | BA (Hons) Digital Marketing
and Strategic Communications |
(Year 3 Advanced Entry)
DCU | Marketing, Innovation and Technology/Business Studies | Level 8
ATU Galway | Bachelor of Business in Marketing and Sales | Level 8
Maynooth University | BBS (Hons) Marketing/Business/Entrepreneurship | Level 8
TU Dublin | Business & Management / Marketing/ Ecommerce & Retailing/Event Management | Level 8
TCD | Global Business/Business, Economic & Social Studies/Business Studies | Level 8

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Fees For The Academic Year 2024 – 2025

All courses have a Registration Fee of €30 (non-refundable).

A non-refundable Registration fee of €30 will be payable on acceptance of a PLC place. Essential course materials may be required for some courses the cost of which will be borne by the student.

All fees are subject to change. All fees must be paid with a Credit/Debit card online. No cash is acceptable.

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I am so happy I did the Marketing & Social Media Management course and have gained so much from it. I had the most amazing year and am really going to miss everyone in O'Fiaich. I'm looking forward to my new job which I got through my Work Experience. This course helped me figure out what career path I wanted to take and provided the tools and knowledge necessary to succeed in the marketing world.

Bronagh Hughes 2023 Marketing & Social Media Management Graduate

I couldn’t have chosen a better course. I really enjoyed it and will take everything I’ve learned with me in the future. I have learned so much. I have met loads of people and have made some amazing memories. It was the quickest academic year of my life and that is down to the course content being so interesting and enjoyable.

Sophie Barry 2023, Marketing & Social Media Management Course Graduate

The Marketing course was fun and interesting to learn about. I am now so passionate about Marketing tools and techniques. I now have the self-confidence to follow my dreams.

Sarah Muhigirwa 2021, Marketing & Social Media Management Course Graduate