Digital Marketing with Generative AI - NEW 2026
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Course Content
- Digital Marketing
- Marketing Practice
- Advertising
- Public Relations
- Behavioural Studies
- Work Experience
- Applied Economics
- Communications
- Accounting Manual and Computerised
- Maths (elective)
Course Description
Step into the future of business and marketing with this hands-on, industryfocused course. You’ll learn how leading companies use AI and digital strategy to reach customers, build brands, and drive growth. From creating powerful social media campaigns to using Generative AI tools for design and content, this course combines creativity with real business insight. With Irish companies investing over €1.7 billion in advertising in 2025, skilled digital marketers are in huge demand. Graduates gain the expertise to work with brands, influencers, and online businesses — or to launch their own ventures — in a fast-growing, high-earning sector.
Certification
Career Opportunities
Graduates progress to employment in various areas including:
Digital Marketing Executive | AI Marketing Specialist | Social Media Manager | Creative Director (AI & Media) | Brand Strategist |Content Creator | Influencer Marketing Manager | E-Commerce & Digital Sales Executive | Marketing Data Analyst | Digital Advertising Specialist | Entrepreneur / Start-Up Founder
Statistics
There is a 142% increase in demand for business professionals in the field of AI.
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Progression to degrees
Graduates can progress to a variety of degree programmes including:
DkIT | Digital Marketing & Public Relations/ Business & Management/ Event Management | Level 7
DkIT | BA (Hons) Digital Marketing
and Strategic Communications |
(Year 3 Advanced Entry)
DCU | Marketing, Innovation and Technology/Business Studies | Level 8
ATU Galway | Bachelor of Business in Marketing and Sales | Level 8
Maynooth University | BBS (Hons) Marketing/Business/Entrepreneurship | Level 8
TU Dublin | Business & Management / Marketing/ Ecommerce & Retailing/Event Management | Level 8
TCD | Global Business/Business, Economic & Social Studies/Business Studies | Level 8
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Fees For The Academic Year 2025 – 2026
All courses have a Registration Fee of €30 (non-refundable).
A non-refundable Registration fee of €30 will be payable on acceptance of a PLC place. Essential course materials may be required for some courses the cost of which will be borne by the student.
All fees are subject to change. All fees must be paid with a Credit/Debit card online. No cash is acceptable.
I am so happy I did the Marketing & Social Media Management course and have gained so much from it. I had the most amazing year and am really going to miss everyone in O'Fiaich. I'm looking forward to my new job which I got through my Work Experience. This course helped me figure out what career path I wanted to take and provided the tools and knowledge necessary to succeed in the marketing world.
Bronagh Hughes 2023 Marketing & Social Media Management Graduate